PaperbarkEnquire

For online stores only

Stop losing money
between your tools.

Meet bark. It reads every tool you run and tells you what's slipping, in Slack, before you'd ever notice.

EnquireSee how it works
Product demo: a conversation in Slack where Paperbark catches something odd across Meta, Shopify, and GA4 and flags it to the operator.
# acme-ops4 members
barkAPP6:14 AM
Caught something odd overnight. 3 creatives worth pausing, flagged for you.
Metaspend +38%Shopifyorders flatGA4bounce +14pp
E
Eli8:02 AM
@bark what's driving it?
barkAPP8:02 AM
Audience overlap with your Summer Sale campaign is up 61%: you're paying Meta twice for the same GA4 sessions that never convert on Shopify. Exclusions drafted for your OK.
This weeklive
Total sales$51,343+5%
Orders143
MER2.04×
3 replies · Last reply 2 minutes ago

across every tool you run.

One number you can trust.

Shopify, Meta, your spreadsheets. They never quite agree. bark reads across all of them and gives you a single number you can stand behind. And it's not something we hand over and leave. We sit with you, learn how your business really runs, and teach bark to think the way you do.

See it work

The workflow

Here's what changes.

  1. 01

    We meet you.

    Real people. We sit with you, learn how your business really runs, and write down the playbook you already keep in your head. Your rules, your bark, not ours.

    Playbook · onboarded
    • Flag any creative when CPM climbs >25% and bounce rises >12pp.
    • Never touch organic or SEO landing pages; we own those.
    • Look at inventory-terms.xlsx: flag stock outs and SKUs at risk before the week starts.

    your playbook, remembered

  2. 02

    We set up your home base.

    One private place for all your numbers. Clean, joined up, and always fresh. Every tool your store runs on plugs in: the common ones in a click, the weird internal ones by hand.

    Your home base · acme
    your_ordersrevenue · ROAS · sessions
    your_products
    your_campaigns
    your_customers
    Shopify
    Meta
    GA4
    Klaviyo
    Google Ads
    TikTok
    Amazon
    Snapchat
    Shopify
    Meta
    GA4
    Klaviyo
    Google Ads
    TikTok
    Amazon
    Snapchat
    Stripe
    Recharge
    Gorgias
    HubSpot
    Xero
    Google Analytics
    Stripe
    Recharge
    Gorgias
    HubSpot
    Xero
    Google Analytics

    any stack. no lock-in.

  3. 03

    Start Asking.

    Ask bark anything, in plain English. Last week's MER, which campaign's bleeding, why returns spiked. It reads across everything you run and answers like your sharpest analyst, the moment you ask.

    Reading your store · acme
    • PDFbrand-guide.pdf42 rules learned
    • XLSinventory-terms.xlsx847 SKUs indexed
    • Metacampaigns12 creatives tracked
    • Klaviyoemail flows8 flows monitored
    • Google Adskeywords3 flagged

    5 sources connected. Watching overnight.

  4. 04

    It catches.

    It notices when one tool says yes and another says no. Ad spend up, orders flat, open rate down: that's a pattern, not a coincidence.

    Caught overnight · 6:14 AM
    Klaviyoopen rate
    −22%
    Google Adsspend
    +31%
    ShopifyCVR
    flat

    Google Ads retargeting is hitting your email list: they'd have converted through Klaviyo anyway. Paying for attribution, not customers. Exclusions drafted for your OK.

  5. 05

    It reaches you.

    In Slack, in plain English, the moment it matters. Not another dashboard to check.

    # acme-ops4 members
    barkAPP6:14 AM

    UGC-07 flagged before going live. Tone reads as discount-first, doesn't match rule 3 in your brand guide.

    Creativetone · off-brandBrand guiderule 3 · violatedShopifyAOV · flat

Not hypothetical

What bark's already caught.

Six figures a year

The UK looked like their fastest-growing market. Every order was quietly losing money once GST and DHL were in. bark ran the math no one had. They shut it down.

5 days → 5 minutes

A marketing agency took five days to build a Meta report. bark built it over a coffee, then did the part agencies skip: it told them what to change.

Tens of thousands

Ads that hadn't made a sale in weeks were still burning budget every day. No one was watching them. bark was.

Early access

Get early access.

We never touch your data without asking. We set bark up with you, one brand at a time. And we stay.

Bryce Nimmo, Paperbark co-founder
Bryce
Co-founder · Paperbark
We read every one. Reply within 48 hours.
Got it. We'll be in touch.
You're in. We read every one by hand. Expect a human reply within 48 hours.