PaperbarkApply

For online stores only

The signal
between your tabs.

From Shopify to your spreadsheets, and everything in between. Tells you what matters, in Slack, before you notice.

Apply to the pilotSee how it works
Product demo: a conversation in Slack where Paperbark catches something odd across Meta, Shopify, and GA4 and flags it to the operator.
# acme-ops4 members
barkAPP6:14 AM
Caught something odd overnight. Paused 3 creatives pending review.
Metaspend +38%Shopifyorders flatGA4bounce +14pp
E
Eli8:02 AM
@bark what's driving it?
barkAPP8:02 AM
Audience overlap with Summer Sale campaign up 61% — you're paying Meta twice for the same GA4 sessions that never convert on Shopify. Exclusions drafted.
3 replies · Last reply 2 minutes ago

watches the data for you.

The dashboard you never need to open.

Whatever your store runs on — ad platforms, your email list, your order data, your spreadsheets, whatever else you plug in. bark reads across all of them and reaches you the moment the numbers stop agreeing. No dashboards. Nothing to check. bark has monitored overnight while you slept.

See it work

The workflow

Here's what changes.

  1. 01

    We meet you.

    Real humans. We sit with you, learn your business, and write down the playbook you already run in your head. Your rules. Your Paperbark. Not ours.

    Playbook · onboarded
    • Pause any creative when CPM climbs >25% and bounce rises >12pp.
    • Never touch organic or SEO landing pages — we own those.
    • Look at inventory-terms.xlsx — flag stock outs and SKUs at risk before the week starts.

    your playbook, remembered

  2. 02

    We set up your home base.

    One private place for all your numbers. Clean, joined up, and always fresh. Every tool your store runs on plugs in — the common ones in a click, the weird internal ones by hand.

    Your home base · acme
    your_ordersrevenue · ROAS · sessions
    your_products
    your_campaigns
    your_customers
    Shopify
    Meta
    GA4
    Klaviyo
    Google Ads
    TikTok
    Amazon
    Snapchat
    Shopify
    Meta
    GA4
    Klaviyo
    Google Ads
    TikTok
    Amazon
    Snapchat
    Stripe
    Recharge
    Gorgias
    HubSpot
    Xero
    Google Analytics
    Stripe
    Recharge
    Gorgias
    HubSpot
    Xero
    Google Analytics

    any stack. no lock-in.

  3. 03

    Start Asking.

    Spreadsheets, brand guidelines, ad accounts, email flows — bark interrogates all of it overnight and surfaces what needs your attention before you've opened a tab.

    Reading your store · acme
    • PDFbrand-guide.pdf42 rules learned
    • XLSinventory-terms.xlsx847 SKUs indexed
    • Metacampaigns12 creatives tracked
    • Klaviyoemail flows8 flows monitored
    • Google Adskeywords3 flagged

    5 sources connected. Watching overnight.

  4. 04

    It catches.

    It notices when one tool says yes and another says no. Ad spend up, orders flat, email open rate down — that's a pattern, not a coincidence.

    Caught overnight · 6:14 AM
    Klaviyoopen rate
    −22%
    Google Adsspend
    +31%
    ShopifyCVR
    flat

    Google Ads retargeting is hitting your email list — they'd have converted through Klaviyo anyway. Paying for attribution, not customers. Exclusions drafted.

  5. 05

    It reaches you.

    In Slack, in plain English, the moment it matters. Not another dashboard to check.

    # acme-ops4 members
    barkAPP6:14 AM

    UGC-07 paused before going live. Tone reads as discount-first — doesn't match rule 3 in your brand guide.

    Creativetone · off-brandBrand guiderule 3 · violatedShopifyAOV · flat
The pilot.60 days. We show up every week.
  • Your ad accounts, your email platform, your order data — and the weird internal tool that actually runs your business.
  • New integrations plug straight in. Whatever you add — Klaviyo, TikTok Ads, Recharge — joins the same picture your team already reads.
  • Every week, we review what it flagged, tune what it missed, and push it closer to how your store actually runs.
The agent learns your store.We make sure it never stops.
Applications open

Join the pilot.

Small cohort. We never touch your data without asking. We onboard one brand at a time — and we stay.

Bryce Nimmo, Paperbark co-founder
Bryce
Co-founder · Paperbark
We read every one. Reply within 48 hours.
Got it. We'll be in touch.
Your application is in. We review them by hand — expect a human reply within 48 hours.