The whole journey,one person at a time.

Every tool saw a slice of the same customer. Paperbark puts the slices in order and tells you who is drifting, and what that costs.

Cards

Illustrative brand · 14 cards · of 18,400 customers · about $412k at stake over a year

Counted 04:12 · next count tonight

Since yesterday

222 joined · 33 left · 8 of 14 cards moved

  • Welcome flow stopped reaching them+112 112 joined since yesterday3,060 customers
  • Opened every email, bought nothing+54 54 joined since yesterday2,104 customers
  • Bought twice, then went quiet+38 38 joined since yesterday1,240 customers
  • large+38 38 joined since yesterday

    Bought twice, then went quiet

    1,240 customers

    about $48kCounted from shopify
  • large+112 112 joined since yesterday

    Welcome flow stopped reaching them

    3,060 customers

    about $126kCounted from shopify, klaviyo
  • large−12 12 left since yesterday

    Subscribed, then cancelled inside 60 days

    731 customers

    about $58kCounted from shopify
  • medium+9 9 joined since yesterday

    First order over $200, never came back

    622 customers

    about $31kCounted from shopify
  • medium+54 54 joined since yesterday

    Opened every email, bought nothing

    2,104 customers

    about $22kCounted from klaviyo
  • medium+3 3 joined since yesterday

    Bought the discontinued line

    288 customers

    about $12kCounted from shopify
  • small−21 21 left since yesterday

    Refunded in the last 30 days

    418 customers

    about $9.4kCounted from shopify, gorgias
  • large+6 6 joined since yesterday

    Asked support, never ordered again

    1,030 customers

    about $210kCounted from gorgias, shopify

Illustrative board. Not a real brand.

01

Joining the dots.

Klaviyo saw the send. Gorgias saw the ticket. Shopify saw the order that never came.

  • Shopify
  • Klaviyo
  • Attentive
  • Recharge
  • Gorgias
  • Meta
  • Google Analytics
  • TikTok
  • Yotpo
  • Okendo

Works with Shopify, Klaviyo, Attentive, Recharge, Gorgias, Meta, Google Analytics, TikTok, Yotpo, Okendo, Google Ads, Zendesk, Judge.me, Amazon, Triple Whale, Smile, Pinterest, Intercom, HubSpot, BigCommerce, WooCommerce, Salesforce, Mailchimp, Snapchat.

02

10,325 people asked support, then never came back. $2.1M between them.

One brand. Nobody could see it while the ticket lived in Gorgias and the order lived in Shopify.

03

See your own customers' journeys.

Connect Shopify, Klaviyo and your helpdesk once. Paperbark sets it up with you.

Now onboarding a small number of brands.